EMAIL: sunny@tandemstrategy.ca
PHONE: 604.307.4986
Tandem /’tandəm/
When things or people are in tandem, they're together — either physically side by side, happening at the same time, or working as a cohesive team.
MARKET
INTELLIGENCE
Market analytics, competitive analysis, identification of current trends, demographic profiling and target market analysis, assessment of density scenarios, price/revenue analysis.
PROJECT
POSITIONING STRATEGY
Project positioning, envisioning, ideation, product conceptual positioning support, and identification of unique selling proposition (USP).
PRODUCT
DEVELOPMENT
Product envisioning and design, pricing strategy, "unit-mix" analysis and home size recommendations, floorplan/layout feedback, value engineering, and sales feasibility.
PROJECT MARKETING
MANAGEMENT
Development of full “go-to-market” strategy, recommendation for optimizing strategies and tactics, management of presentation centre build-out, wholistic sales and marketing budgeting, direction and management of all creative assets, overseeing suppliers/vendors, and media management.
SALES STRATEGY
& EXECUTION
Early brokerage engagement, sales outreach, lead generation, CRM and database management, licensing, commissions, launch roll-out, sales centre operation support, execution of sales events, daily and weekly traffic and inventory reporting.
OPERATIONS MANAGEMENT &
STAKEHOLDER STEWARDSHIP
Marketing and sales team recruiting and retention, training and support, brokerage/partnership activation, and day-to-day management.