Discovery
At kick-off, we connect with you to understand project goals, context, and timelines, and define opportunities and limitations. This allows us to establish a project direction that aligns with your organization’s culture and philosophy and ultimately guides your project’s success. Our goal is to establish what you need and don’t need – and get to work.
Analysis
Using market data and the information gathered during discovery, we perform strategic research and analysis to devise feasible and impactful strategies that target project objectives.
We assess:
- Project Positioning
- Target Market Identity
- Unit-mix Feasibility
- Absorption Targets
- Project Pricing
- Marketing & Sales Budgeting
- Marketing and Sales Strategy
- Media and Sales Activation
Having the right tools and information is critical for the journey ahead – it ultimately saves time, money, and keeps stakeholders aligned.
Strategic Development
We’re passionate about interpreting the big picture to develop impactful strategies with real solutions. To do so, we leverage our vendor relationships and build upon our 13+ years of experience to create a detailed, step-by-step sales and marketing plan that identifies targeted outcomes and aligns with your goals each step of the way. Our project-specific recommendations maximize market success while mitigating potential risks.
Project Execution
We roll up our sleeves to execute project initiatives with focused commitment and quality control. The process is intentionally kept lean to keep the strategist, creators, and doers connected directly to the project and the client, which allows us to make real-time pivots to hit our targets. Acting as conductors, we effectively:
- Implement project launch strategies
- Lead vendor relations
- Manage all project sales and marketing operations
- Guide product development through to sales product training
- And ultimately protect and steward strategy rollout.
Most importantly, we believe the best work is done when we empower all doers and creators – internally and externally – to ensure success for the project.
Pro-Active Management
& Refinement
We believe that projects are most effective when strategy is iterative and regularly refined based on market feedback. Once a project has launched it is equally important to pro-actively listen, analyze, and adjust. We take an honest look at what’s working, what’s not, obtain feedback directly from the source, and measure progress against strategy outcomes targeted.